What is the difference between a like and a follow?
We understand that Social Media language can get confusing, that is why we put together a Social Navigator Dictionary to help you understand our terms.
Engagement – Social media engagement refers to the acts of talking to, messaging or otherwise interacting with other people on social networks. This broad term encompasses several different types of actions on social media, from commenting on Facebook posts to participating in Twitter chats. At its simplest, social media engagement is any interaction you have with other users. For that reason, it’s a core part of every social media strategy. Your followers expect you to interact with them. Being social is core to social media, after all.
Facebook Fans – The people who like your Facebook Page.
Follow – The number of accounts that are following a social profile. Either Twitter, Instagram, LinkedIn, Pinterest, Google+, and various blogs.
Friend – A person that you connect with on Facebook or another social network. Unlike a fan or follower, a friend is a two-way connection; both you and your friend have to endorse the relationship.
Handle – Handle is another way of saying your account name. Social Navigators Twitter handle is , for example.
Hashtag “#” – The hashtag is a word or phrase preceded by the “#” sign. #Hashtags are a simple way to mark the topic (or topics) of social media messages and make them discoverable to people with shared interests. On most social networks, clicking a hashtag will reveal all the public and recently published messages that also contain that hashtag.
Impressions – The number of times an ad, sponsored update, or promoted post is displayed.
Influencer – A social media user who can reach a significant audience and drive awareness about a trend, topic, company, or product. From a marketer’s perspective, the ideal influencer is also a passionate brand advocate. However, influencers often try to remain impartial toward brands in order to maintain credibility with their hard-earned audiences. Successful influencer strategies usually involve the coordination of Marketing, Customer Service, and Public Relations teams.
Like – Derived from the dictionary-approved meaning (children like ice cream, duh), to like something on social media is a Facebook invention that’s evolved into an understood expression of support for content. Along with shares, comments, and favorites, likes can be tracked as proof of engagement. Facebook’s algorithm adjusts individual content feeds based on like patterns, making for interesting results when consciously meddled with.
Organic reach – Describes the number of unique people who view your content without paid promotion. The distinction between organic and paid reach is, of course, that the former is free
Paid reach – Similar to organic reach, this refers to the number of individuals viewing your published paid content—ads, sponsored stories, promotional material.
Reach – Reach is a data metric that determines the potential size of the audience any given message could reach. It does not mean that that entire audience will see your social media post, but rather tells you the maximum amount of people your post could potentially reach. Reach is determined by a fairly complex calculation, that includes # of followers, shares, and impressions as well as net follower increase over time.
Retargeting – Retargeting is an online advertising technique that involves targeting web visitors who expressed an interest in your products or services. This is accomplished by placing a small tracking tag on your website. Once visitors come to your website, you can then target them as they visit other websites including Facebook, news sites, blogs, or other online media.
Retweet – A Tweet that is re-shared to the followers of another user’s Twitter account.
Share – When content is reported on a social media site through another user’s channel.
User-generated content (UGC) – Media that has been created and published online by the users of a social or collaboration platform, typically for non-commercial purposes. User-generated content is one of the defining characteristics of social media.
Views – In reference to Snapchat, these are users who have looked at your Snap Story. To see who has viewed their story, users simply need to click the eye symbol next to their Story.