#GOALS 2021, JONATHAN

Late December and early January is a time where many of us do some self-reflection to think about how we can better ourselves for the new year. Well we at the Social Navigator team wanted to share with you some of our resolutions.

The next person to share their goals for the new year is one of our content creators, Jonathan David.

Question: What are your New Year’s resolutions?

Jonathan: Well, normally it would be for me to get back into my hobbies or to have a better sleep schedule or not eat junk food; however, ever since I was able to get my first post-college job, as well as the pandemic allowing me to get back into my hobbies, I feel that the one goal I would like to accomplish this year is time-management, specifically, managing my time to avoid getting burned-out.

Q: Why did you choose these as your resolutions?

J: So for the past two years, my number one goal was to find a job after graduating from college, and I remember how stressful and how excruciating it was to not be employed in my desired career industry as well as seeing my peers getting hired after working as interns. Well, now that I accomplished that goal, my new goal is to be able to better manage my time to do things that are equally important to me, such as physical fitness, hobbies such as art and gardening, and even spending time with friends and family.

Q: Do you normally follow through on your resolutions or do you break them sometime during the year?

J: Oh without a doubt I break them, I used to break them a month into the year, and would think “whelp, I tried, maybe we can try again the following year”. Thankfully, I’ve noticed that I’m started to become more consistent and have more self-control to restrict breaking my goals. Fingers crossed on me following through with my goal!

#GOALS 2021, LILY

Late December and early January is a time where many of us do some self-reflection to think about how we can better ourselves for the new year. Well we at the Social Navigator team wanted to share with you some of our resolutions.

The next person to share their goals for the new year is our intern, Lily Flack.

Question: What are your New Year’s resolutions?

Lily: This year I hope to work hard and do well in all my courses I am taking at St. Mary’s College of Maryland. As a biology major, putting in the extra study time is necessary, and I strive to excel academically this year. I also hope to reduce my carbon footprint and spread awareness on the urgency of plastic pollution, especially in our marine environment.

Q: Why did you choose these as your resolutions?

L: Spending the last few weeks in the Bahamas with my family on our boat has given me a fresh perspective on life. I’ve learned how fortunate I am to have a healthy, loving, and supportive family, especially during these difficult times. I know my family will be able to support me this spring as I continue to learn at home as a remote college student. Moreover, traveling to new parts of the world has allowed me to see the impact plastic pollution has on our environment. I hope by spreading awareness I can make an impact on everyday plastic use within my local community.

Q: Do you normally follow through on your resolutions or do you break them sometime during the year?

L: Last year, one of my New Year’s Resolutions was to eat less chocolate ice cream. Sadly, this is one of my resolutions every year and I never seem to follow through. Oh well, there is always next year 🙂

#GOALS 2021, LAURA

Late December and early January is a time where many of us do some self-reflection to think about how we can better ourselves for the new year. Well we at the Social Navigator team wanted to share with you some of our resolutions.

The next person to share their goals for the new year is one of our content creators, Laura Powers.

Question: What are your New Year’s resolutions?

Laura: My new year’s resolution this year is to be more present and to live in the moment. I am trying to not get caught up on things that happened in the past or worry about things that are happening in the future.

Q: Why did you choose these as your resolutions?

L: I chose this because I would sometimes find myself doing my day-to-day routines and not even realizing that I was doing them. I want to be more present so that I can focus on and enjoy my life, not just go through it.

Q: Do you normally follow through on your resolutions or do you break them sometime during the year?

L: I am usually pretty good with keeping my resolutions in the beginning of the year, but they tend to fall off around summertime. I usually have 5-10 resolutions, and this year, I’m doing on just one so that I’m able to focus on it and make it a priority.

#GOALS 2021, KIR

Late December and early January is a time where many of us do some self-reflection to think about how we can better ourselves for the new year. Well we at the Social Navigator team wanted to share with you some of our resolutions.

 

First off to share her resolutions and goals, is the Social Navigator co-founder, Kir Corssen:

Question: What are your New Year’s resolutions?

Kir: 2021 goals are to set better boundaries in every part of my life, whether it’s work or personal. Analyzing where or who I am, putting my energy into, and deciding if this is a good place to spend my time. If it is not serving me, setting those boundaries either to cut it out or to limit the time spent in that space.

 

Q: Why did you choose these as your resolutions?

K: I decided to set more boundaries because of what I learned from 2020. It’s easy not to set up a time to do things when every day is the same. Either you are working too much (because your office is in your living room) or spending too much time on things that aren’t serving you. Equalizing the way you spend your time will help set boundaries and focus on what you REALLY need!

 

Q: Do you normally follow through on your resolutions or do you break them sometime during the year?

K: We all like to say we do, but sometimes they tend to slip away from us. Some tactics I do to stay on track with my goals is, to write down the goals and intentions. Whether its for that upcoming day or year, sometimes things will fall or be forgotten, but it’s always amazing to look back at the time to see what you have achieved. It’s also helpful to tell someone you trust your goals; this way, they can ask you about them and hold you accountable. Also, I like to picture how it feels after achieving these goals, and this manifesting will subconsciously help you achieve them. It’s then key is to let these goals go to achieve them – work hard, and what you want will come… trust me. “you know a manifestation is on its way when it seems like the logical steps anyways.”

 

2020, the Year of TikTok

With many of us finding ourselves with having more free time than we did before, a lot of us have turned to companies that were creating long and short-form video content. A lot of us at the Social Navigator team have been watching many of these contents and have decided to put together a compilation of Tiktok videos that spoke to us in a relatable way during the pandemic.

First off is Kir:

Question: So which Tiktok video spoke to you during the pandemic, what made it relatable?

Kir: As we all know 2020 has been the year of Zoom, among many other things… We also all have had some classic moments on Zoom where there were mishaps. Whether it’d be your significant other in the back of the frame, friends knocking on your window is meeting, losing your Wi-Fi connection or stuck on a call that can’t seem to end. It has been funny and frustrating at the same time.

When I stumbled upon this TikTok re-enacting annoying things that happen in zoom meetings I couldn’t help but to relate. We’ve all be on that Zoom we need to cut short but someone keeps rambling on (sorry if I have done this to you HA) this TikTok is just so relatable for 2020, give it a watch and you’ll see why.

@corporatenatalie.

Check out Kir’s video for relatable Tiktok of 2020^

Next, we have Lily:

Question: So which Tiktok video spoke to you during the pandemic, what made it relatable?

Lily: 2020 was a tough year for everyone. Although I may have fell out of the boat a few times, I also just barely hung on through it all. Looking forward to a fresh start in 2021! :hugging_face:

@starboardtwo 

 Check out Lilys video for relatable Tiktok of 2020

Up next is Laura:

Question: So which Tiktok video spoke to you during the pandemic, what made it relatable?

Laura: I chose this one because I started my jobs working fully remote, so dressing comfy while working from home was just normal for me. When the time comes for me to be back in a normal working environment, it’ll definitely be an adjustment to have to wear business professional attire!

@notkriztin

Check out Laura’s video for relatable Tiktok of 2020

Now we have Sarah:

Question: So which Tiktok video spoke to you during the pandemic, what made it relatable?

Sarah: Just a weird video for a weird year hahaha!

@420doggface208

Check out Sarah’s video for relatable Tiktok of 2020.

And finally, we have Jonathan:

Question: So which Tiktok video spoke to you during the pandemic, what made it relatable?

Jonathan:

This year has been very stressful for many of us, as someone who lost his job early in the pandemic and had a lot of free time to job hunt again, I was always feeling pressure to find something that would show that I was able to find a post-college job; however, due to circumstances not many places were hiring.

This particular video that I chose was because of how, as someone who is very familiar with struggling to find a job post-college, I know that it’s very difficult and competitive. Not to mention the fact that it becomes even more difficult based on the fact that there’s a pandemic and how many companies had hiring freezes. I chose this video because, like the actor in the clip, I too was feeling pressure on finding a job, and to consider going to law school. I’m sure many people who see this would be able to relate to it too.

 

Social Media Trends of 2020: Video Content

Welcome back to part two of where we look into the latest trends in social media for this year. While there were many trends that companies have engaged in, we decided to chose the ones that we felt your company could use to help improve your digital marketing presence.

The trends for this year included many outside-of-the-box ideas, in addition to putting into action more engaging content.

One trend that you may have noticed since the pandemic had affected the world, is the spike in brands using video content. Many companies have decided to move to going live on Instagram and Facebook, used by brands like MTV; TikTok, used by brands like Wendy’s; and even streaming services such as Youtube and Twitch, which was used by NASA.

Specifically, in this case, long and short-form video content. A recent annual report by tech company Cisco has stated that by the year 2022, roughly 82% of all online content will be some form of video. This means that if you’re thinking about creating video content that would engage with users, ideally you would want to start now, rather than later, and data collected by Statista shows that as of October of 2020, the top three platforms for uploading video content are: Facebook, Instagram and TikTok.

So while this year is coming to a close, it isn’t too late to begin plans on sharing your content using long and/or short-form video content. There’s still brands that are now creating new content using this method, and with people still not being able to travel much, now is an opportune time to create engaging content that’ll connect with your audience.

Boating Industry’s Elevate Summit 2020

About two weeks ago the Social Nav. Team attended the Boating Industry’s Elevate Summit 2020. It was an all online event with many familiar faces from the industry. It was great to hear about what the industry has been up to this past year. There was a wealth of knowledge being shared the whole day, but the one part that really stuck out to me was Marcia Kull’s keynote about Women Leadership in the industry. “Being a female myself in the industry, her topics and points were both, relatable and reliable,” Says Kirsten Corssen, the Co-Founder of Social Navigator.

Kull made the audience self-reflect on your personal “superpower,” and encouraging us to always use these, especially in business. Your “superpower” is what makes you different from others in the industry AND your competitors!

The Social Navigator Team wanted to say thank you to Boating Industry for hosting this summit and everyone involved, it was an amazing experience (even from my home office haha) Adam Quandt; Dr. Thomas Dammrich, DBA, MBA, MSA, CPA; and Wanda Kenton Smith!

What REALLY happened at the Fort Lauderdale Boat Show

Flights checked-in, rental cars picked up, hotels booked, traffic jams everywhere and boat show passes ready. This year’s 2020 FLIBS was almost the most “normal” thing about this year. 

We can all remember when we were at the Miami International Boat Show, we wondered what exactly could this Coronavirus be? Questions swirled around: “Is it going to affect me?” “Should I even be shaking someone’s hand?” Many thought, “Nah… Let’s pick up some Purell from CVS and move along.” A month later, the whole world shut down and we said goodbye to boat and industry shows for the rest of the year, that is until this past week when FLIBS 2020 kicked off.

If you missed the boat show this year, I am here to fill you in! It was very similar to how your local grocery stores are set up right now: markers were decorated all over the floor, reminding attendees to be six feet apart; masks being mandatory to wear (even when walking around outside); hand sanitizer at every corner; and the event being more spacious, to accommodate people being spread out. The boat show directors did an excellent job enforcing the regulations. They had mask “police” at every corner. The moment someone took off their mask, they were approached and reminded to “please put your marks on, as they are mandatory throughout the show.” While normally you would see handshakes, they were instead replaced with fist bumps or elbow taps. 

As you strolled the docks, you saw people wearing “sanitizer crew” shirts. These were privately hired cleaning crews in all of the major booths, such as on the Intrepid dock. You would see a visitor go on a boat, and as soon as they stepped off, a sanitizer crew member gets on and disinfects all the major touchpoints. Even the porta-potties had sanitizing crews that would clean the stalls often to keep germs to a minimum. Some booths had waiting areas where people would stand in line to go in because they were limiting the number of people in an area at a time. All booths had their own hand sanitizers in every corner, and bottles of sanitizer were the most company found handouts at the show (along with branded masks). Many companies even replaced printed pamphlets with QR codes that could be scanned and viewed on mobile devices, at their convenience. Overall, these efforts were put in place to minimize common touch points and the show did its best to accommodate to the current circumstances.

As different as this boat show and year has felt, it was just such a wonderful experience to have the marine industry all in one place again. There were a handful of open areas where usually booths would have been, and the overseas crowd was unable to attend; however, at the end of the day, it all worked out. Local authorities and the boat show directors went above and beyond to provide this experience for us was truly exceptional and safe. We can’t wait to see you at boat shows in 2021 (hopefully)!

An Insight into the Trends of 2020

With the unpredictability of how this year has been, as well as how the recent pandemic has caused many people to scale back or repivot on their initial plans, we at Social Navigator wanted to reflect on the marketing and social media trends that have happened this year. We, hope that we’re able to provide to the necessary information and tips to help you and your team achieve your set goals and KPI’s.

The trends of this year, included many outside-of-the-box ideas, in addition to putting into action engaging content based off of data and analytics collected by companies, such as Sprout Social and Facebook.

Remember that moment a while ago when Facebook announced how they were testing the waters on removing the ability to see whom liked posts on Facebook and Instagram? Well, many have come to the conclusion that while it is important to know how much people engaged with posts, videos and content, the real question is whether or not users have a positive perception and whether they feel they are being engaged. Data collected by Sprout Social noted that, when it comes to making a connection with users, it is imperative to know what is driving the conversation, and to keep users engaged, this would allow you to better create content that would in a way, “speak to the user” like a person, rather than create content that feels bland and robotic.

If you haven’t had the opportunity this year to create content that speaks to the reader, we advise you to do so, it is never too late to start now. Because the last thing that you would want to happen, is to see is user engagement stagnate due to something that was entirely avoidable. We would also like to add that if you are interested in learning more or have any questions or comments feel free to reach to our team, as we’d gladly be of assistance!

IMPROVE YOUR VIRTUAL BOOTH

We can all agree that 2020 has been a unique year. There is a push, more than ever, to take things digital. As all in-person boat shows are being canceled, we have seen an increase in new virtual shows being launched.

It’s essential to update your content to make your booth stand out among the rest and inform customers of your products! It’s also possible to create this upgraded content without spending a lot of money. We found that these are the three best ways to create a unique virtual experience without breaking the bank!

  • 3DV – Virtual booth 

Turn your booth, boat, factory, or shop into an accurate and immersive digital twin. 

Click to check out one our examples here. 

  • BRANDED VIDEO 

Display your product as If your customer was standing next to you. Create a branded video with us to display all features of a product to use for your virtual show booth. 

Click to check out one our examples here. 

  • PRODUCT VIDEO

Showcase your product up close and personal. Create a short video of your product with text or voice over! Perfect for virtual booths. 

Click to check out one our examples here. 

 

For more information on marketing amidst a pandemic in the digital age reach out or stay tuned to What’s Current.