What REALLY happened at the Fort Lauderdale Boat Show
An Insight into the Trends of 2020
Flights checked-in, rental cars picked up, hotels booked, traffic jams everywhere and boat show passes ready. This year’s 2020 FLIBS was almost the most “normal” thing about this year. We can all remember when we were at the Miami International Boat Show, we wondered what exactly could this Coronavirus be? Questions swirled around: “Is it […]
IMPROVE YOUR VIRTUAL BOOTH
With the unpredictability of how this year has been, as well as how the recent pandemic has caused many people to scale back or repivot on their initial plans, we at Social Navigator wanted to reflect on the marketing and social media trends that have happened this year. We, hope that we’re able to provide […]
Credibility in the Misinformation Age: building trust means building loyalty
We can all agree that 2020 has been a unique year. There is a push, more than ever, to take things digital. As all in-person boat shows are being canceled, we have seen an increase in new virtual shows being launched.
You asked: What do really influencers even do? Tula’s Endless Summer Answered.
The only thing that spreads faster than pandemic is misinformation. That’s not limited to just the Covid-19 outbreak, misinformation is a pandemic of its own that covers the globe in the digital age. Social media was founded on individuality being sent out to the masses during the rise of internet access over the last few […]
HOW YOU CAN STAY CONNECTED TO BOATERS DURING SOCIAL ISOLATION.
Here at Social Navigator we are constantly asked what influencers do and why does it even matter? Social media transformed the marketing industry by making word of mouth go further than a game of telephone from friend to friend. Now every post has the chance to go viral. So we checked in with some of […]
Social Distancing and Boating
Navigating through this uncertainty, caused by the COVID-19 virus, has us all thinking on our toes. We are now faced with a new challenge: how to reach customers? The solution could be social media and smartphone capabilities. The Social Navigator Team is here to guide you with some tips on how to reach your customer, […]
First-Ever Marine Influencer Awards Ceremony Held at the 2020 Miami Boat Show
We know this is a challenging time, but with great adversity, there are small opportunities. The phrase “social distancing” is now part of our daily vocabulary, and as part of the marine industry, we wonder how boating and social distancing fit together. As these activities, when done correctly, can be a good fit, “Social Distancing […]
The Current Awards, Honoring Influencers In the Marine Industry
MIAMI, FL – This year marked the first-ever Current Awards, a ceremony honoring the influencers in the marine industry. Taking place outside the Miami Boat Show, across the street on the beach, the Current Awards hosted influencers and key brands in the industry. The event included time to network and highlighted the accomplishments of marine […]
The Key to Why Attendance at the Annapolis Sailboat Show Was Up in 2019
The inaugural Current Awards, hosted by Social Navigator, will take place on Thursday, February 13th at the 2020 Miami Boat Show. Honoring the best of social media in the marine industry, the Current Awards will recognize the influencers and brands that have made an impact through outlets such as Facebook, Twitter, YouTube, Instagram, TikTok and […]
High tides blocked the entrances. Spouts of rain early on turned into an extreme heatwave. And yet, somehow, attendance at the 2019 Annapolis Sailboat Show was the highest its been in recent years. Were people drawn in by the novelty of not having to constantly take their shoes on and off? A typical practice and […]