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Effective Video Marketing for the Marine Industry

“Just relax, smile, and talk to me like the camera isn’t there.” This is my go-to line for everyone as I pull out my iPhone camera. Videos have been my primary marketing content for a long time, and while you may be tired of hearing about how critical video content is, many brands are still […]

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#ScuttleBall2019

#ScuttleBall 2019 It is that time of year again, March is finally here and you can feel that spring sailing calling your name. Although the Groundhog did not see his shadow there is still a lot of time to kill before we can splash. So nothing better to welcome spring then Scuttle Ball… Where sailors […]

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DAY IN THE LIFE OF A SOCIAL MEDIA MANAGER

Come along with Kirsten, to live a day in the life of a Social Media Manager at the Hartford Boat Show. Hear about our new Trades Only Ad, a funny story about a fan reaching out on social media and some helpful tricks that can improve your social media and advertisement targeting!

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THE SOCIAL MEDIA CONFIDENCE

Yes, I know what you’re thinking. “Social media gives me confidence? I thought social media created a warped perspective of reality.” Well, for businesses the opposite is actually true. Social media is an amazing opportunity to instill a new kind of confidence in companies, one that reassures them that their marketing tactics are working and […]

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How To Utilize Social Channels to Tell Your Company Story

Storytelling is a powerful marketing tactic in a field as classic and time-honored as the marine industry. The rich history behind our businesses, our customers, and the culture grown from a love of boating is what lends power to a company’s mission. Your unique story is what inspires loyalty in your client base. And while […]

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The Hiring Process Made Easy for the Marine Industry

Employees of the marine industry are a tight-knit group. Most of us had the benefit of years of experience working together before we even knew we were preparing for a career, just from growing up immersed in boating culture. That spark hooked us at a young age, and here we are still today. Bearing that […]

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April Snowstorms Brings May Boat Maintenance

WELL BELOW AVERAGE TEMPERATURES As we all know, March is the start of a three-month period known as meteorological spring, but meteorologists were just about the only ones calling it spring this year. We are still trying to forget those April snowstorms that slowed down a lot more than traffic, but business as well. With […]

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#Scuttleball2018

SCUTTLEBALL! Where sailors go to ball! You all know how to sail, operate a boat and maybe even enter a basketball pool, but probably not so much about social media. It’s okay because Social Navigator is running #Scuttleball2018 and here to show you how to enter and give you some tips about social media for […]

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Getting Social at the 2018 Miami Boat Show

While the Miami Boat Show may not have been in the actual city of Miami, the show resembled the city in many ways. Visitors found themselves on a water taxi to get to the show, the venue was so large that it was easy to get lost in the tents or while walking the docks, […]

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