Social Navigator

Updated on November 15, 2021November 15, 2021

Facebook to Meta; What Does This Mean?

Facebook recently rebranded to “Meta.” Let’s dive into what this means for the future of social media, and more importantly, how your brand will be impacted.

First, let’s discuss the specifics.

If you weren’t already aware, Facebook owns Instagram, WhatsApp, Oculus VR, Onavo, and Beluga. These platforms are larger than just a social network, they are a source for news, shopping, advertising, entertainment, interacting with others, and beyond. So what does the rebrand from Facebook to Meta mean?

Meta is short for “Metaverse”, which is defined as “an online 3D virtual environment through conventional personal computing”, AKA an online virtual reality. With innovative new technologies and social media platforms constantly being created, the stars are the limit for what’s next. Facebook decided to capitalize on this by rebranding Meta, essentially allowing anyone and everyone the ability to exist within a virtual world. Within Meta, the opportunities are endless. You can live, work, socialize, create, shop, and enjoy all different kinds of recreational activities within this virtual reality world.

A metaverse is not necessarily a new concept. Other virtual reality companies have been working towards a realistic digital space for years. Some may say that this is the natural progression for modern technology and that we were bound to head in this direction with our society’s fascination with social media.

So, what does this mean for your brand?

We don’t know exactly how Meta will impact our companies today. However, Facebook’s rebrand to Meta solidifies one thing: that social media is important and not going anywhere. No matter what the platform is, social media will continue to hold a powerful position in our lives. It’s important to understand that the platforms themselves may change and even more important that you, as a company, stay on top of them. This will keep your company relevant and up-to-date with modern technology, which leads to increased overall exposure.

As of now, Facebook, Instagram, and Whatsapp are remaining the same. We will keep an eye out as “Meta” evolves and learn about the best ways for your company to capitalize on it. But don’t worry, if you work with Social Navigator, we stay on top of all the changes for you 😉

Updated on August 2, 2021August 2, 2021

Social Navigator Welcomes a Full-Time Team Member

Social Navigator, the marine industry’s leading digital marketing company, hires a full-time brand manager, Laura Powers.

Laura has an extensive background in the marine industry. She was raised in the Florida Keys, where her parents own Sea Tow Key Largo. From a young age, Laura was always around the water. Whether it was helping her Dad with ocean rescue salvages, scuba diving for her marine biology classes in high school, or spending the weekend at the sandbar with friends, she is comfortable on boats and is familiar with the marine industry.

Laura is an alumni of Florida State University, where she studied Entrepreneurship. Throughout her time at FSU’s College of Entrepreneurship, she took multiple classes in digital marketing. Laura worked as an intern and part-time employee for several companies specializing in content creation, social media strategy, and graphic design. These positions solidified her interest in the digital marketing field.

The Social Navigator team could not be happier to welcome Laura. Co-Founder and Manager Kirsten Corssen expresses her excitement, “It has been an amazing journey growing this company and I could not be happier than to welcome the new addition to the team,” says Corssen. “I am excited to bring another young female into the industry and what the future holds for our company!”

Laura’s combined passions for the marine industry and social media marketing led her to Social Navigator, where she now works as a full-time Brand Manager. She is excited to continue to work on the creative side of the marine industry and help clients bring their ideas to life through digital marketing.

Updated on January 12, 2021January 11, 2021

#GOALS 2021, LILY

Late December and early January is a time where many of us do some self-reflection to think about how we can better ourselves for the new year. Well we at the Social Navigator team wanted to share with you some of our resolutions.

The next person to share their goals for the new year is our intern, Lily Flack.

Question: What are your New Year’s resolutions?

Lily: This year I hope to work hard and do well in all my courses I am taking at St. Mary’s College of Maryland. As a biology major, putting in the extra study time is necessary, and I strive to excel academically this year. I also hope to reduce my carbon footprint and spread awareness on the urgency of plastic pollution, especially in our marine environment.

Q: Why did you choose these as your resolutions?

L: Spending the last few weeks in the Bahamas with my family on our boat has given me a fresh perspective on life. I’ve learned how fortunate I am to have a healthy, loving, and supportive family, especially during these difficult times. I know my family will be able to support me this spring as I continue to learn at home as a remote college student. Moreover, traveling to new parts of the world has allowed me to see the impact plastic pollution has on our environment. I hope by spreading awareness I can make an impact on everyday plastic use within my local community.

Q: Do you normally follow through on your resolutions or do you break them sometime during the year?

L: Last year, one of my New Year’s Resolutions was to eat less chocolate ice cream. Sadly, this is one of my resolutions every year and I never seem to follow through. Oh well, there is always next year 🙂

Updated on January 11, 2021January 8, 2021

#GOALS 2021, KIR

First off to share her resolutions and goals, is the Social Navigator co-founder, Kir Corssen:

Question: What are your New Year’s resolutions?

Kir: 2021 goals are to set better boundaries in every part of my life, whether it’s work or personal. Analyzing where or who I am, putting my energy into, and deciding if this is a good place to spend my time. If it is not serving me, setting those boundaries either to cut it out or to limit the time spent in that space.

Q: Why did you choose these as your resolutions?

K: I decided to set more boundaries because of what I learned from 2020. It’s easy not to set up a time to do things when every day is the same. Either you are working too much (because your office is in your living room) or spending too much time on things that aren’t serving you. Equalizing the way you spend your time will help set boundaries and focus on what you REALLY need!

Q: Do you normally follow through on your resolutions or do you break them sometime during the year?

K: We all like to say we do, but sometimes they tend to slip away from us. Some tactics I do to stay on track with my goals is, to write down the goals and intentions. Whether its for that upcoming day or year, sometimes things will fall or be forgotten, but it’s always amazing to look back at the time to see what you have achieved. It’s also helpful to tell someone you trust your goals; this way, they can ask you about them and hold you accountable. Also, I like to picture how it feels after achieving these goals, and this manifesting will subconsciously help you achieve them. It’s then key is to let these goals go to achieve them – work hard, and what you want will come… trust me. “you know a manifestation is on its way when it seems like the logical steps anyways.”