Credibility in the Misinformation Age: building trust means building loyalty
You asked: What do really influencers even do? Tula’s Endless Summer Answered.
The only thing that spreads faster than pandemic is misinformation. That’s not limited to just the Covid-19 outbreak, misinformation is a pandemic of its own that covers the globe in the digital age. Social media was founded on individuality being sent out to the masses during the rise of internet access over the last few […]
HOW YOU CAN STAY CONNECTED TO BOATERS DURING SOCIAL ISOLATION.
Here at Social Navigator we are constantly asked what influencers do and why does it even matter? Social media transformed the marketing industry by making word of mouth go further than a game of telephone from friend to friend. Now every post has the chance to go viral. So we checked in with some of […]
Social Distancing and Boating
Navigating through this uncertainty, caused by the COVID-19 virus, has us all thinking on our toes. We are now faced with a new challenge: how to reach customers? The solution could be social media and smartphone capabilities. The Social Navigator Team is here to guide you with some tips on how to reach your customer, […]
First-Ever Marine Influencer Awards Ceremony Held at the 2020 Miami Boat Show
We know this is a challenging time, but with great adversity, there are small opportunities. The phrase “social distancing” is now part of our daily vocabulary, and as part of the marine industry, we wonder how boating and social distancing fit together. As these activities, when done correctly, can be a good fit, “Social Distancing […]
The Current Awards, Honoring Influencers In the Marine Industry
MIAMI, FL – This year marked the first-ever Current Awards, a ceremony honoring the influencers in the marine industry. Taking place outside the Miami Boat Show, across the street on the beach, the Current Awards hosted influencers and key brands in the industry. The event included time to network and highlighted the accomplishments of marine […]
The Key to Why Attendance at the Annapolis Sailboat Show Was Up in 2019
The inaugural Current Awards, hosted by Social Navigator, will take place on Thursday, February 13th at the 2020 Miami Boat Show. Honoring the best of social media in the marine industry, the Current Awards will recognize the influencers and brands that have made an impact through outlets such as Facebook, Twitter, YouTube, Instagram, TikTok and […]
28th NMDA S.T.E.P. Conference gets social!
High tides blocked the entrances. Spouts of rain early on turned into an extreme heatwave. And yet, somehow, attendance at the 2019 Annapolis Sailboat Show was the highest its been in recent years. Were people drawn in by the novelty of not having to constantly take their shoes on and off? A typical practice and […]
SIGN UP & GET YOUR FIRST MONTH FREE
Nancy Cueroni from the NMDA and Kirsten Corssen chat about the 2019 S.T.E.P. Conference and how it helps marine business prepare for summer 2020. Planning is never too early when you are in the marine business! This year 28th Annual conference was filled with marine companies from all over the North East, consisting of factories, […]
Effective Video Marketing for the Marine Industry
Are you looking to improve your social and digital presence? Well, this is the perfect opportunity to work with the industry experts, at Social Navigator. If you sign up between now and S.T.E.P. you get your first month FREE! The possibilities are endless on social media, but many companies are missing the mark because they don’t have […]
“Just relax, smile, and talk to me like the camera isn’t there.” This is my go-to line for everyone as I pull out my iPhone camera. Videos have been my primary marketing content for a long time, and while you may be tired of hearing about how critical video content is, many brands are still […]