Social Media Trends of 2020: Video Content

Welcome back to part two of where we look into the latest trends in social media for this year. While there were many trends that companies have engaged in, we decided to chose the ones that we felt your company could use to help improve your digital marketing presence. The trends for this year included […]

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Boating Industry’s Elevate Summit 2020

About two weeks ago the Social Nav. Team attended the Boating Industry’s Elevate Summit 2020. It was an all online event with many familiar faces from the industry. It was great to hear about what the industry has been up to this past year. There was a wealth of knowledge being shared the whole day, but […]

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What REALLY happened at the Fort Lauderdale Boat Show

Flights checked-in, rental cars picked up, hotels booked, traffic jams everywhere and boat show passes ready. This year’s 2020 FLIBS was almost the most “normal” thing about this year.  We can all remember when we were at the Miami International Boat Show, we wondered what exactly could this Coronavirus be? Questions swirled around: “Is it […]

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An Insight into the Trends of 2020

With the unpredictability of how this year has been, as well as how the recent pandemic has caused many people to scale back or repivot on their initial plans, we at Social Navigator wanted to reflect on the marketing and social media trends that have happened this year. We, hope that we’re able to provide […]

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IMPROVE YOUR VIRTUAL BOOTH

We can all agree that 2020 has been a unique year. There is a push, more than ever, to take things digital. As all in-person boat shows are being canceled, we have seen an increase in new virtual shows being launched.

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Credibility in the Misinformation Age: building trust means building loyalty

The only thing that spreads faster than pandemic is misinformation. That’s not limited to just the Covid-19 outbreak, misinformation is a pandemic of its own that covers the globe in the digital age. Social media was founded on individuality being sent out to the masses during the rise of internet access over the last few […]

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HOW YOU CAN STAY CONNECTED TO BOATERS DURING SOCIAL ISOLATION.

Navigating through this uncertainty, caused by the COVID-19 virus, has us all thinking on our toes. We are now faced with a new challenge: how to reach customers? The solution could be social media and smartphone capabilities. The Social Navigator Team is here to guide you with some tips on how to reach your customer, […]

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Social Distancing and Boating

We know this is a challenging time, but with great adversity, there are small opportunities. The phrase “social distancing” is now part of our daily vocabulary, and as part of the marine industry, we wonder how boating and social distancing fit together. As these activities, when done correctly, can be a good fit, “Social Distancing […]

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First-Ever Marine Influencer Awards Ceremony Held at the 2020 Miami Boat Show 

MIAMI, FL – This year marked the first-ever Current Awards, a ceremony honoring the influencers in the marine industry. Taking place outside the Miami Boat Show, across the street on the beach, the Current Awards hosted influencers and key brands in the industry. The event included time to network and highlighted the accomplishments of marine […]

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