We know this is a challenging time, but with great adversity, there are small opportunities. The phrase “social distancing” is now part of our daily vocabulary, and as part of the marine industry, we wonder how boating and social distancing fit together. As these activities, when done correctly, can be a good fit, “Social Distancing and boating.”
The industry needs to uncover data about what is on the minds of the public, more specifically the boating community, while they remain isolated. Social media has allowed us to know who is talking, what they are talking about, and trends related to the Covid-19 crisis. Following these keywords will enable us to craft a message that matches the branding and the mindset of your community of followers.
In order to meet these needs, we are launching our company’s latest gizmo, Social Listening Services (SLS), to track the term “social distancing” when it’s aligned with words like “boat” or “boating” or “fishing” etc. We have eliminated results that are not relevant such as “we are all in this boat together.”
Focusing our SLS tool on comments and posts in the US, Canada, the Caribbean, and countries speaking the English language has allowed us to create unique profiling of your customers at the moment. Utilizing SLS will enable us to monitor Facebook, Instagram, Twitter, YouTube, Reddit, news sites, blogs, and published web pages. Take your business from crisis mode to certainty.
Social Navigator is launching this weekly search, uncovering this data, and sharing data based on the mindset of your customer, for free! As data builds, we will have an increasing amount of insight towards your customer base, and we will be sharing a few of those (such as overall sentiment) in the coming week. We hope this first report will help you reach your customers in a more informed way while they are self-quarantined, isolating, and talking about their boats!
Need advice on how to best use Social Media during these trying times? Drop us a note, and we can set up a free consultation to review your current social strategies.
“The industry needs to uncover data about what is on the minds of the public, more specifically the boating community, while they remain isolated.”
-Kirsten Corssen, Managing Partner | Social Navigator
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